5 Review Sites Local Businesses Should Know About in 2021
Online customer reviews can potentially benefit or harm a business’s reputation.
With a 6% increase in consumers reading online reviews this year compared to last year, user feedback continues to grow in importance. While positive reviews are helpful for local business owners, negative feedback, in contrast, can hurt your business.
In fact, 76% of consumers are less likely to engage with a business that has negative reviews. This can lead to a loss of business opportunities, lower traffic, and smaller generated revenue.
As a business owner, you need to be able to manage your business, as well as your online reputation.
In this guide, we’re sharing the benefits of reviews and the top five review sites for local businesses that can help you drive more visibility.
The Benefits of Reviews
Positive reviews guide customers into choosing which local businesses they’re going to visit. They also play a role in purchasing decisions, with 67% of consumers being influenced by online reviews. They even drive other customer actions, such as visiting a website, contacting a business, or visiting its location after reading a positive review.
Moreover, positive feedback boosts your online presence, which helps you get better visibility and credibility. This is quite handy, particularly with 79% of consumers trusting online reviews as they would personal recommendations from trusted sources like friends and family.
How you react to reviews, whether they’re positive or negative, corresponds to how your customers perceive your brand. 78% of respondents feel that a business cares about its customers when it responds to online reviews.
Another benefit of reviews is that you’ll get to see which products or services you can improve on to deliver better customer experiences.
Top 5 Review Sites for Local Businesses
Among the vast number of review sites for local businesses, we’re sharing some of the top ones to help you out.
Ranking number one on Alexa and hosting reviews for various industries, Google My Business has an average monthly traffic of 158 million users. It’s a tool that any business can use to manage their online presence on Google’s various search platforms.
Amazon is one of the top review sites for e-commerce, averaging around 85 million users monthly. While geared toward partner merchants, businesses can take pointers on what customers’ behaviors are and how merchants handle transactions.
More than just a social media platform, Facebook also lets businesses create pages where customers can leave their reviews. It has an average of 85 million monthly users and has become one of the most popular sources for reviews.
Yelp is an ideal platform for businesses that want to monitor and improve their brand and reputation. It makes it easy for business owners to answer reviews, providing training for small businesses on how to respond best.
Better Business Bureau has over 6 million monthly users and is one of the most well-known consumer advocacy groups. It focuses on helping customers find trusted businesses across the country.
Running a business and staying on top of reviews can be challenging for any business owner.