Reasons Why People Don't Leave Reviews And What To Do About It
Customers have become the best marketers and sales representatives of any business, with 76% of consumers trusting online reviews as much as recommendations from family members or friends.
American consumers write reviews for mainly these reasons:
To share a buying experience (67%)
To praise a company for its performance (66%)
To help others buy more wisely (63%)
So what keeps others from posting reviews? Here are the top reasons:
Mediocre product or service
One poll showed that majority (33%) of customer reviews were prompted by really good or really bad service. Your business could earn a positive review if you deliver way beyond client expectations.
Few or no reviews
People may hesitate to give feedback if they find only a few reviews under your shop or products as future reviewers may prove their comments wrong. One research showed that consumers only considered Google's star rating of a company to be credible if it has 40 reviews and up. Make sure to continuously work on getting new reviews to motivate new clients to leave their feedback.
Lack of or no response to earlier reviews
Customers want to be acknowledged. You can pull in fresh reviews when site visitors see that you thank people for their positive reviews and address the issues in negative reviews.
Absence of request or information
People won't know you need reviews if you don't ask them. They'll also find it hard to write a review if they don't know where to go and make one. Make it easy for your customers to leave a review for you by sending them an email or SMS with the direct links to the review sites.
More Reviews Increase Visibility, Profitability
The more reviews you get, the higher your ranking will be in Google search. This means you increase your chances of appearing on the first page of a search result as well as the Local 3-Pack, which features the three most relevant local businesses related to a search. Moreover, a study shows that higher reviews and star ratings can boost revenues by as much as 9%.
29dollarReviews Can Manage Your Online Reputation
29dollarReviews can help maintain your positive brand identity by nurturing your online community with our reviews management system. Our review management system sends your customers review requests via text or email and they are instantly directed to leave a review on the review sites of your choice. Learn more about how our platform works and check out our packages.