Increasing Brand Awareness with the Top Auto Dealer Review Sites
According to the customer engagement study on the automotive industry, authenticated reviews play a huge role in building trust and credibility with potential customers. Being familiar with the top review sites today can therefore put you in a good position to know what customers are saying about your business.
Here, we’ve listed the top auto dealer review sites you should consider.
Top Auto Dealer Review Sites
Facebook is one of the most popular social media platforms with 223 million users in the US alone. It’s also evolved to maximize business pages, making it easy for users to look up a business and leave a review. Your Facebook business page features ratings and reviews in a prominent place.
Like Facebook, Google has developed tools to make it easier to connect businesses with customers, such as Google My Business. Here, you can create your auto dealership business page to help establish your online presence to a wider audience. In turn, customers can leave reviews, which also helps in boosting your SEO ranking. These reviews along with a map to your business address will appear in search results.
While Google may take the lion’s share in the search engine market, it doesn’t mean you should ignore other search engines. Yahoo! still retains a modest following, especially among the older population who prefer to stick with the familiar.
Bing is the default search engine for Microsoft Edge, which means that it still gets a decent share in the search engine market. Bing Places is its equivalent of Google My Business. Like Google, you can take advantage of the business listings to improve your online presence and keep track of reviews from your customers.
Although it’s known as the go-to review site for restaurants, Yelp now accommodates other businesses as well, including auto dealerships. Customers can rate your business in a scale of 1 to 5 and leave detailed reviews of their experience. To maximize this site, engage with your customers by thanking them for their patronage and addressing negative reviews.
The reviews on Angie’s List tend to be more thoughtful and detailed due in part to its paid membership. The site puts a premium on trust, so to avoid misrepresentation, customers must set up an account before leaving a review.
Besides these general review sites, you may also want to build up a presence in sites that cater specifically to the auto dealer industry, like Autotrader, Carfax, Cars.com, and Edmunds.com.
Managing Reviews with Reviews911
It can be challenging to keep an eye on each and every one of these review sites, but Reviews911 makes it easy. It lets you collect and manage customer reviews from various review sites in just one place. Set-up is easy and you get notified immediately when a new review comes in. This allows you to respond right away, maximize customer engagement, and control your brand’s online presence.